Before launching any AR challenge, we work with our partner to come up with a creative brief, that would not only inform, but also inspire our community to take part in the challenge. This time the brief was much more technical than usual, since we were focusing on specific types of assets meeting all Lens Studio requirements.
Then we designed a custom landing page (not a branded template), made to communicate our partner’s mission and image, but also include all necessary information, examples, learning resources and FAQ.
On top of the LP, we also built a custom registration and submission form, adjusted to the know-how needs of our partner and made in accordance with GDPR security and privacy standards, with data hosted on our own servers. Here the submission form was uniquely extended, due to the multiple types of assets we welcomed in this challenge.
Last, but not least – as the challenge Organizer, we come up with Terms and Conditions together with our legal team and based on our multiyear expertise. Without this document, no challenge can be launched or conducted!